Most introductions fail quietly. Two busy people are told they should meet, neither knows why, and the conversation never quite starts. The useful ones share three things: a specific reason, value on both sides and a clear first step.
Before asking for an introduction, write one sentence on why this person, and why now. “A logistics investor who has backed route-planning software” is far stronger than “an investor”. Then say what the other person gains: a pilot, a perspective, a market they want to understand.
Finally, suggest something small. A thirty-minute call to compare notes is easy to accept; an open-ended “let’s catch up” is easy to postpone. It should also be easy for either person to say no. Relevance does more for a network than size ever will.
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